PDF | 400 pages | English | McGraw-Hill
by Andrew Goodman (Author)
Description
Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales* You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
* Create strategic groups of ads and keywords
* Understand Google’s Quality Score ad ranking system and quality-based bidding
* Use the keyword tool to your advantage
* Develop a successful bidding strategy
* Write, test, and refine winning ads
* Filter out inappropriate prospects
* Expand proven ad campaigns
* Measure success using Google Analytics and other methods
Download
http://uploadbox.com/en/files/5f773fcfee
